engagement rings. Saturday , January 07th , 2017 - 09:10:14 AM
A diamond must pass the 4C's test that shows the quality of the stone. The 4C's are Cut, Clarity, Colour and Carat. Cut refers to the angles and proportion that a diamond cutter creates while polishing the stone, the replica of the diamond can be recognised by the deepness and the shallowness of the cut that allows light to pass from the stone, and it doesn't have a sparkling shine. The clarity of a diamond is judged by the quantity, size, position, color, release and its shape, the clarity of a diamond is divided into different ranges. There are different colours of diamonds available but colourless diamond is valuable. The Carat is the weight of the stone, 1 carat is one fifth of a gram.Diamond Jewellery - Engagement Ring Trends
While diamonds have become the traditional stone for engagement rings, there has been a recent trend of using different gemstones, such a sapphire, ruby or an emerald. Even fine examples of amethyst and topaz are being seen more often. Who can forget the gorgeous blue sapphire that Prince Charles gave to Princess Diana and now graces the hand of Kate Middleton?
Frances Gerety, a young copywriter at the time, coined what became the best advertising slogan of the twentieth century according to Advertising Age magazine-the infamous "A Diamond is Forever". The ad campaign positioned diamonds as a symbol of love and commitment, and therefore the quintessential engagement ring. In an ironic twist to the story, the young copywriter never got married.
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